News Center
In search for loyal users!!
21.01.13
Reward DOA (:P), of a recurrent user also known as de LOYAL USER
10 recommended best practices to achieve loyal users in Apps
#1 With the more traffic sources you work the better.
Where do your users come from? How do they come to know your App? With the more traffic sources you work then you will be able to measure your results to know which one have the greater ROI on your campaign. Sources: mobile web, apps, Ad Networks, Social Networks, Blogs, Email, Press, QR codes, etc. Benefits: Reach a broader audience; reduce your cost per user without flooding the network with the same advertisement.
#2 Focus on loyal user acquisition.
Establish the characteristics of a loyal user for your mobile business: register, purchase, sharing on social networks, video, etc. Know the number of loyal users by source and its acquisition cost. Follow these simple steps: Automate the loyal user tracking, use segmentation, identify traffic sources which bring loyal users and focus investment on these sources. Analyze the development of your loyal user in the app (it’s all about measurement!!)
#3 Greater control on organic downloads.
User who proactively search your app in app’s stores rankings and download it are the ones you should have to identified and recognize since they will tend to become loyal users. So, achieving a good app positioning in the rankings will benefit the number of organic downloads you can get. Among others, the metrics which most positively position your app in a ranking are: number of downloads, opinions, comments and app use.
#4 Choose category and set objectives in the rankings.
Which category best adapts to your app? Which is the optimal position on that ranking? The answer should be: the one that gets me most loyal users with the least acquisition cost.
#5 Define user Life Time Value.
Define user Life Time Value to determine how much are you willing to invest to acquire a new user within budget? To know more on User Life Time Value check out my post on Mobile Advertising Metrics.
#6 Define Conversion Cost.
Determine which is the conversion cost objective for a certain volume of users. Is important to know which are the better days/hours to launch an acquisition campaign to achieve the best ROI.
#7 Track advertisements to measure performance based on downloads.
Measure which advertisements, creativities and traffic sources generate more downloads. Do not solely rely on CTR metrics go a step beyond onto DTR and to the app event that you want to target as conversion objective.
#8 Try different creativities and images.
Test different advertisements and measure which generate best traffic.
#9 Choose an appealing title and app description.
This is important because it will also affect how users search your app in different stores.
#10 Communicate with your users.
The use of Push notifications can become in the best communication tool with your users but only with a good communication strategy.
Now you wonder, How can I do this? And I’ll answer:
eMMa Solutions baby!!!
eMMaSolutions introduces its loyalty program for mobile developers.
21.01.13
eMMaSolutions launches a new exclusive product meant for mobile apps developers. With this new program, Mobile developers could offer their clients a new range of marketing services with two clear advantages. On one hand, increase user engagement, and on the other, broaden its business model with new advertising formats for apps monetization.
One of the main concerns of developers is to achieve an active user rate maintainable on the long tail. On average, only 25% of users that download an appon the first month remain active in the following months.
If we don’t achieve to be on the user’s top of mind, add value or communicate with the user, failure is mostly assured. Because of what previously stated, communication actions such as Push Notifications together with an adequate marketing strategy are key factors for an app success.
Obviously in eMMa there’s much more than Push Notifications, eMMa’s API allows developers to create segments and analyze the outcome on the range of communications options available in eMMA:
■ Push Notifications: programming, segmentation, tags, rich push to show HTML5 pages
■ Start View: Interstitial format when opening the app, programming and segmentation with total HTML5 compatibility
■ Dynamic Tab: Modify in real time the app TabBar with a new section. Dynamic Tab is a high impact advertising format reaching users in an attractive and non-intrusive way.
eMMa Developers program includes:
■ 1 million free Push Notifications, StartViews and Dynamic Tab monthly
■ Flexible APIs
■ MultiOS, same functionalities for IOS and Android
■ Free updates
■ eMMa eXpert Services Support
Do you want to know more? Sign up now!
The next step in mobile marketing optimization
16.11.12
We’re glad to present you the definitive solution in mobile marketing, fully integrated in eMMa: it’s our Ad Tracker and it will become an essential tool to optimize your mobile marketing campaigns.
Till now, optimizing your mobile marketing campaigns meant to decide whether to focus your investment based on which ad network or other ad sources where getting a better click through rate (CTR) or download through rate (DTR).
That was standard optimization… From now on, with eMMa Ad Tracker you can go further!
How further? eMMa Ad Tracker adds to the standard optimization the user behavior information in both sides:
■ In the apps were your ads are shown (which apps’ users are more suitable to click
our ads)
■ In your apps or the app you’re promoting (which users do perform and repeat the desired action in the app)
With eMMa you’ll get not only which ad networks but also which single applications (where your ads are shown) are giving you a better performance not only in terms of clicks and downloads, but also in terms of purchases, or any other user behavior that you want to track in your application.
eMMa gives you the power to cross the information from both sides: the advertising campaign (clics, impressions, apps, networks), and the actions performed within your application : purchases, reservations, content sharing, … whatever action you want to track and you want to be able to calculate a CPA for.
So, you’ll know which are the apps showing your ads that are giving you a better CPA.
How do we get it? We reach that information by integrating eMMa with both sides:
■ eMMa integrates with your application using our iOS/Android SDK
■ native integration with several ad networks such as Mobclix, Inneractive, TapTap and Mobitarget
Do you work with other ad networks? Don’t worry! With eMMa you’ll be able to track campaigns coming from any ad network or other sources. Use the custom network options to get the right URL for tracking clicks from any source.
Nowadays the eMMa Ad Tracker is being used worldwide by e-commerce pure players as Privalia (Spain), Groupalia (Spain, Italy), Buscape (Brazil) or Ulabox (Spain).
Do you want to know more? Contact us!
We’re Open!
23.05.12
We have a lot of things to tell you with our new release! As you surely remember we introduce Events in the previous release. Now, you’ll be able to track and to analyze it too in a very easy way. We have add all the info to your Users Report where you will find all the info by day and also in the metrics view. Also, we are very excited about what is coming in eMMa that will transform everything you know about Mobile Advertising moving you to a new world of tracking and analysis and, like always, in a very very easy way… But by the moment we can not tell you more… Maybe the next week ;)
By now, let us introduce all the new features we have develop for you…
Events reporting
We have added all the info about events to our Users Reports. Now, you can know how many users click on the red button, or how many share with his friends via Email, Facebook or whatever you want! Just create a new event and wait for numbers! And of course, you can use our easy metrics too :)
New Location Filter
We have improve our magic location filter. Now is really easy to find users by their position, just selecting country, state and/or city, including all or just a specific one.
New My Account Section
Now you can have full control about your apps. You can add, modify, upload certificates for Push…. Everything you need you will find in My Account section.
New Support Section
eMMa is quite easy, we know and you know. But sometimes, it could be easier just to contact with an specialist about a new feature right? And we want to give you the best support, like always, fast and easy. Just go to your My Account section and send us a notification from the Support tab.
Also you will find all updated resources here with just one click! Easy, right? ;)
Do you want to know more? Contact us!
New SDK Release (1.4.1)
23.05.12
If you want to enjoy the new features like automatic location or events, just remember to download the new version of the SDK for iOS or Android.
Do you want to know more? Contact us!
The Events!
23.05.12
We have really good news for this release. We have included events management directly in eMMa. So, Do you want to know how many times do your users visit which page? Or how many times do they click this or that button? What about how many times is your app closed?
eMMa is proud to present “Events”, a simple way to manage all your events from your app users.
Just add one line [track event: EventName] and let the magic do the rest!
From there on, you’ll be able to filter any report or any campaign for every event.
Remeber to download the new version of the SDK, available here
New data range!
We have updated the data range you can select to filter and create segments.
- Today
- Yesterday
- Last 7 days
- Last 14 days
- Month to date (from 1st day this month to today)
- Previous month
- All time
- Specific day
- Custom range
New Push Campaign report!
We have modified the report of push campaigns to make even easier to follow the results, adding the possibility to see the full text of the message, the day of the week or the AOV (Average Order Value). With this you will now when is better to send your push messages and get maximum revenue!
Everything geolocated!
With this new release we have include automatic geolocation for all the events and actions made controlled by eMMa so you can filter everything by the position of the users!!! Discover the new filter Users with location :)
Do you want to know more? Contact us!
New Users and Sales Reports Now Available!
23.05.12
We have really good news about reporting in eMMa! We have just released the new version for users and sales reporting including a lot of new features:
Users Reporting
▪ New section with totals. Now you can see the info of your segment grouped in just one row
▪ Daily reporting to control New Users, Web Users, Loyal Users, Leads and First Time Buyers
Sales
▪ New section with totals. Now you can see the info of your segment grouped in just one row
▪ Fully renovated! We have create daily reporting to get all this info:
- Total Buyers: Number of buyers
- Total Revenue: Total revenue from purchases.
- Total Sales: Number of purchases.
- FTB: Number of First Time Buyers (people that purchase by first time).
- FTB Revenue: Revenue from First Time Buyers.
- Loyal Buyers: Number of people that purchase more than one time.
- Loyal Sales: Revenue coming from Loyal Users.
- Push Sales: Number of sales coming from Push campaigns.
- Push Revenue: Revenue coming from Push Sales.
- Sales Average: Sales Average per purchase.
- Buyer Average: Average per user and purchase.
- Top Product: Best product for the period/day
Metrics!
New section Metrics inside the reporting to see the evolution of your KPIs in wonderful charts
Do you want to know more? Contact us!
Release Notes eMMa DevKit 1.4
21.05.12
eMMa DevKit 1.4 is now available.
What’s new in this release?
▪ Added tracking of identified EMMA version build number (shipped with the methods and UpdateUser newuser).
▪ You have created the event tracking functionality.
▪ Added sending of latitude / longitude trackevent methods, firstlogin, newregister, newuser, updateUser, addpurchase
▪ Updated the SDK documentation.
