Track your advertising sources to identify the best one for you
Analyze the use of your App by users to build customer segments and behavioral patterns
Send relevant information to your users based on their behavior
We have the ultimate mobile marketing technology to help you to maximize the ROI of your mobile marketing campaigns taking better advantage and enhancing the performance of your App.
Go beyond simple attribution metrics like downloads or clicks. With eMMa Acquisition you can mesure in real time you user’s lifetime value, engagement and retention by campaign and source.
Untill now, optimizing your mobile marketing campaigns meant to decide whether to focus your investment based on which ad network or other ad sources where getting a better click through rate (CTR) or download through rate (DTR).
That was standard optimization… From now on, with eMMa you can go further!eMMa provides you real user and business KPIs to know everything about your users and create dynamic segments that help your company’s communication with customers.
Communicate is not just send Push Notifications. You first need to segment your audicence and introduce marketing actions within your App users’s community to communicate individually the appopiate promotion, features or information. You need to breed Loyalty to active your users.
Juan Santana, Groupalia’s CEO
A. Scarano, Privalia Brasil Marketing Manager